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Masters (MSc) in Digital Marketing


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[price:MASTER-base] [price:MASTER-base/15]


Enrollment Deadline September 1st

Master your digital marketing skills and elevate your career with BPP University’s Masters (MSc) in Digital Marketing taught by industry experts and the top practitioners in their fields globally.

First 10 Seats Get 15% Off With Our Early Bird Discount.

Offer Ends May 31st.

Why DMI?

  • Global Leader in Digital Marketing Certification
  • Join over 300k+ members worldwide
  • Free on-demand Digital Marketing Content

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Why a Masters in Digital Marketing?

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  • Master of Science in Digital Marketing Qualification awarded by BPP University
  • Elevate your salary with your qualification: Marketing Directors with a Masters (MSc) in Digital Marketing earn on average 17% more than their peers with an undergrad degree. Source: EMSI 2022
  • Fast-track your career by building the right skills and confidence: a Masters (MSc) in Digital Marketing in digital marketing will open the doors to senior and C-level positions like:
  • Digital Marketing Manager
  • Head of Digital Marketing
  • Head of Performance and Growth Marketing
  • Chief Marketing Officer

What Makes This Programme Unique?

This programme is designed to ensure you build practical skills for immediate business impact, drawing from real-life experiences of industry experts. It is not just about making you a master in digital marketing, but keeping you one by constantly providing you with the resources, network and support that you need to lead the growth in your role and business.

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How will we do it?

  • Learn from Industry Leaders: Our tutors are digital marketing experts actively shaping the industry.
  • Online Learning Experience: Featuring live, interactive online sessions, allowing you to engage with classmates and receive extra support.
  • Real-World Examples: Every lesson features current, real-world scenarios.
  • Practical Toolkits: Access exclusive toolkits and templates to apply lessons directly to your work.
  • Premium Digital Marketing Library: Stay up-to-date with a vast collection of micro-lessons and resources.
  • Immediate Business Impact: Designed for quick implementation to drive growth from day one.
  • Global Community: Expand your network by joining 300k+ DMI members worldwide.

Programme learning outcomes and content

What will I learn?

With this advanced programme, you will become a T-shaped marketer, gaining the most in-demand skills in the digital marketing industry – from developing an integrated digital strategy to search marketing and data analytics - plus management and planning skills highly desired for senior or C-level roles in top companies in the industry.

Professional & Digital Skills for Marketing Practitioners

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Social Media Marketing

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Search Marketing & Demand Generation

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Analytics and Planning

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Business Strategy and Management

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Brand Building in the Digital Age

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Data-Driven Decisions for Business

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Business Project

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Professional & Digital Skills for Marketing Practitioners

Module Info & Overview

Understand the concepts and applications of digital marketing to blend traditional marketing knowledge with digital and professional skills. You will also know how to critically evaluate challenges and opportunities to enhance customer experience and drive business growth.

  • Analyse and apply digital marketing models
  • Evaluate challenges and opportunities using digital channels
  • Evaluate CX and organizational performance relationship
  • Assess digital marketing activities
  • Evaluate techniques and behaviours to support personal and professional effectiveness
  • Social Research and Consumer Behaviour
  • Content Marketing
  • Graphic Design Essentials
  • Website Optimisation
  • Digital Channels
  • Project Planning & Strategic Thinking
  • Creativity & Problem-Solving Skills
  • Personal Skills for Marketing Practitioners
  • Data, visualisation, reporting, and presentation
  • User Experience Research

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Bonus Content

When you purchase any of our courses, you gain FREE instant access to our Premium Membership (worth €150), featuring the world's most extensive portal of on-demand Digital Marketing content. Our templates, toolkits, micro-lessons and AI tools are designed so you can easily implement your learnings, to help you drive growth and make an instant impact on your business (and your career). 

Templates & Toolkits

  • Digital Marketing Plan template
  • Funnel Conversion Reporting Toolkit
  • Social Competitor Analysis Tracker
  • Social Media Calendar Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template

AI Tools

  • AI tools for Content Marketing
  • AI tools for SEO
  • AI tools for image generation
  • ChatGPT prompt guide for Digital Marketers

More details can be found here

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BPP Masters (MSc) in Digital Marketing

Sign up today with your preferred payment plan to start your course Get 15% Off if you enrol before May 31st

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14 days guarantee

300,000+ members trust DMI to power up their careers


McKenzie Mullany

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...


Gavin O’Leary

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...


Kara Skehan

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...


Charlie Cantwell

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...


Davin Kelly

Marketing Operations Specialist

Obvious Choice For Me

The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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This course requires a Bachelor’s degree (2:2 minimum) or equivalent international qualification or a relevant professional qualification; or professional experience with a minimum of 3 years of relevant experience which is presented via a portfolio of evidence/supporting references.

If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.

About BPP University

At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away.  Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.

* Graduates Outcomes survey 2019/20

  • Comprises four schools across business, law, nursing and technology
  • 21,000 students across eight locations across England and online around the world
  • 98% of BPP University graduates* in employment were in highly skilled occupations 15 months after graduating

Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career


of DMI graduates say the course helped them get a promotion.


say certification was a reason for their salary increase


got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

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DMI Member Stories

I was plugging away in a job I hated… DMI allowed me to completely shift gears and try something new.

PPC Specialist


Digital Marketing Specialist

United States

Digital Producer

United Kingdom


How long is the Masters in Digital Marketing Course?

The total duration of the program is 24 months, divided into six terms, with each term containing 30 credits.

How is the Masters in Digital Marketing assessed?

At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.

How will the Masters in Digital Marketing be delivered?

Our courses are self-directed and delivered online via our cutting-edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

What will my learning outcomes be?

Upon completion of the Master's in Digital Marketing, you will be able to:

  • Undertake a broad, critical and integrated study of the theory and practical application of digital marketing, brand management and digital marketing strategy

  • Use theories and techniques in the practical application of digital marketing

  • Evaluate new and emerging marketing technologies and be able to apply these in practice

  • Build advanced knowledge, skills and behaviours needed to manage continuing professional development

  • Demonstrate creative, analytical, data-driven and strategic thinking professional skills

  • Demonstrate independence, self-direction and self-development

  • Enhance employability by developing advanced knowledge and understanding of digital marketing practice

When can I enrol in the Masters in Digital Marketing course?

The course commences on the 1st of May, 1st of September and 1st of January.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.

How will I learn while doing my Masters in Digital Marketing course?

Our courses are self-directed and delivered online via our interactive MyDMI platform. You will learn using expert-led video tutorials, live webinars, podcasts. practical exercises, discussion forums, tutor support and much more.

How do I apply for a Masters in Digital Marketing?

To apply for the Masters in Digital Marketing, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university that  outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university if you do not have a copy.

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