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Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

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Associate Certification

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Includes DMI Membership

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Search Engine Optimization Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more. Learn directly from top search experts, including SEO pro Neil Patel.

5 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Search RankingsWebsite PerformanceData Analysis and ForecastingProblem-SolvingOn-Page and Off-Page SEOStrategy and EvaluatingVisualizing and Reporting DataAgile Thinking

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 11 hours Learning content


Module 1 - SEO & Search Engine Fundamentals

2h 23mins

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge Gain:

Fundamental Principles of SEO Search Ranking Factors

Expert Insights:

What Is SEO & Why Is It Important

How Do Search Engines Actually Work?

Essential SEO Reporting


Module 2 - Improving Website Performance

1h 34mins

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge Gain:

Improving Technical SEO Implementing SEO in a Mobile Environment Problem-Solving Skills Enhancing Your Problem-Solving Skills

Expert Insights:

Screaming Frog SEO Spider

Optimizing Core Web Vitals


Module 3 - Optimizing On-Page and Content Performance

2h 40mins

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge Gain:

Improving On-page OptimizationKeyword Research

Toolkits included:

On-Site SEO Audits Toolkit

5 Steps to Picking Profitable Keywords

SEO Keyword Research Toolkit

Aligning Keywords and Existing Content

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

A Guide to SEO Writing

Top Content Marketing & SEO Trends

Prepare for the Future of Voice Search


Module 4 - Enhancing Off-Page and Local SEO

2h 13mins

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge Gain:

Improving Off-page Optimization Successful CollaborationImproving Local SEO

Toolkits included:

Guest Blogging Toolkit

Expert Insights:

The Complete Guide to On-Page and Off-Page SEO

What Makes a High Quality Backlink

Local SEO for Beginners

How to Manage Online Customer Reviews

12 Tips To Improve SEO For eCommerce


Module 5 - Strategy and Evaluating Performance

2h 35mins

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge Gain:

Implementing Strategic SEO PracticesMeasuring and Reporting SEO CampaignsEvaluating the Performance of SEO Content

Toolkits included:

Targets and KPIs Toolkit

Content and Channel Matrix Template

Channel Performance Tracker

Case Study/Webinar

Lemonade Insurance: A Juicy Future

Expert Insights:

5 Ways to Mazimize SEO and Social Media

Combine your SEO and Affiliate Marketing Strategy

Google Analytics Goals Guide

The DMI Guide to GA4


of DMI graduates think DMI certification is valuable

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200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The information provided by DMI is exceptional... relevant and easily digestible for the busy professional.

LaShaun R, Trinidad and Tobago

The course provided me with the necessary knowledge and a clear guideline…

Joy T, Germany

Outstanding and comprehensive journey for the people who seek the quality and value

Esad T, Poland

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Search Engine Optimization. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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