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DMI Track

AI In Digital Marketing Course

Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics. With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.

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63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.

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Over 90% of marketers believe that AI will have an impact on increasing their productivity and efficiency.

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61% marketers say that they already started implementing AI-driven initiatives in their marketing strategies.

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62% of marketers believe that AI will have an impact on increasing their revenue.

AI In Digital Marketing Course Overview

This short course is for marketers looking to use AI to enhance and optimize digital marketing activities. Through a combination of hands-on practical lessons, toolkits and real-world examples, you will know how to leverage AI technologies to gain key insights, refine campaigns and drive growth.

4 Interactive Modules.

Associate Level Certification.

5.5 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

What is AI in Digital Marketing?ChatGPT & Other AI ToolsAI and Machine LearningGenerative AI and Predictive AnalyticsUse Cases for AI In Digital MarketingUsing AI with Data for Decision-MakingData Collection and Analysis for AIApplying AI to Digital Marketing Channels AI-Driven Campaign OptimizationAI in Content MarketingMonitoring Social Media with AI AI and SEOUsing AI to Improve CXStreamlining Marketing Automation with AIUsing AI to Enhance Digital Strategy

What you'll learn

4 Modules • Approx 5.5 hours Learning content


Module 1 - AI-Driven Digital Marketing

1h 30mins

Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.

Knowledge Gain:

What is AI in Digital Marketing?AI and Machine LearningGenerative AI and Predictive AnalyticsEthics and Transparency in AI-Driven MarketingApplying Best Practices to AI-Driven Digital MarketingData Collection and Analysis for AIAI for Data-Driven Decision Making

Expert Insights:

Quick Read: Best Examples of AI in Marketing

Use Cases for AI In Digital Marketing


Module 2 - Implementing AI-Driven Digital Marketing


Fine-tune and reshape digital marketing campaigns using AI across key disciplines including content marketing, SEO, customer experience, automation flow, and social media.

Knowledge Gain:

Applying AI to Digital Marketing ChannelsApplying AI to Digital Marketing ChannelsAI in Content MarketingMonitoring Social Media with AIAI and SEOUsing AI to Improve CXStreamlining Marketing Automation with AIUsing AI to Enhance Digital Strategy

Expert Insights:

Content Creation Tools and Models

Text-Based AI Tools

Image, Video and Audio AI Tools

Automation and Decision-Making AI Tools


Module 3 - AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools


Scale and optimize your content with AI. Learn how to use two of the key AI tools for content generation and optimization: ChatGPT and Stability AI.

Knowledge Gain:

ChatGPTStability AILeading With Emotional IntelligenceCoaching and Mentoring

Toolkits included:

Chat GPT Prompts for your Digital Marketing Strategy


Module 4 - Essential Skills for Marketers in an AI-Driven World

1h 30mins

Leverage AI in digital marketing by combining technical prowess and three essential soft skills - strategic thinking, agile thinking, and innovation and creativity.

Knowledge Gain:

Key Skills for AI-Driven MarketingStrategic ThinkingAgile ThinkingCreativity & Innovation

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Our courses are taught by industry leading skills experts with relevant career ready content.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

The AI for Digital Marketing Track is aimed at:

  • Heads of Digital and Digital Marketing Managers

  • Digital Account Managers

  • Sales Directors and Digital Sales Managers

  • Digital Marketing Generalists and Marketing Executives

  • Heads of Social Media and Social Media Executives/Analysts

  • Copywriters, Content Analysts, and Digital Integrated Copywriters

  • Content Managers, Content Marketing Managers, and Heads of Content Marketing

  • Email, Automation, or CRM Managers

  • Heads of CX, Heads of Sales Enablement, and Customer Success Managers

  • Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts

  • PPC Search Managers, Heads of PPC Search, Search Managers, and SEM Managers

  • Web Analytics Analysts, Web Analytics Managers, Analytics Managers, and Heads of

  • Analytics

  • Entrepreneurs and small business owners

  • Marketing professionals

  • Product Managers, Consultants, and IT Managers

  • Anyone looking to quickly learn how to best use AI in digital marketing

Do I need to have a marketing background?

No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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