University Partnership Program

87% of partner students believe the addition of the DMI certification made their degree more attractive. This is why DMI collaborates with Universities and Colleges to offer industry-recognized credentials, boosting student employability and partner competitiveness.

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Add industry recognised credentials to your program

According to recent statistics cited by Collegis Education and UPCEA (2023), 80% of the employers said that stackable credentials leading to a degree enhanced their appeal in the job market.

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Integrate AI into your Curriculum

AI education is not just desirable but essential for the future of higher education and workforce readiness.

This newly launched AI in Digital Marketing Certificate can complement your existing marketing program or can be added as a new module to address the changes in AI.

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Expand your existing continuing education portfolio with the professional certifications that address desirable niches and growing digital skill demands.

With a range of over 16 short courses, these microcredentials in AI, Social Media, Data & Analytics and more are the perfect addition to your University programs.

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Global Industry Advisory Council

DMI is the global standard in Digital Marketing Certification.

We understand it, our members define it, our Global Industry Advisory Council shape it. Because of this, we see it differently.

We collaborate with a unique panel of industry insiders call the Global Industry Advisory Council. We use their insights to create a syllabus, our certification standards, and library of content that is a true meeting of the newest tech and thought; to define new global standards for the industry and give our Members more.

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Join 80+ Universities worldwide that choose DMI

We have over 130 partners across six continents, we
help University & College partners to teach students the real practical and employable skills which will prepare them for a successful career in marketing. We already work with some of the world's most prestigious universities to accredit their higher
education programs.

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Why partner with DMI?

Professional Certification

Students receive an industry recognized dual certification upon program completion, in addition to their degree - no additional assessment required!

Industry Validation and our Academic Advisory Council

Our credential is reviewed and validated by the world's most influential brands through our Industry Advisory Council

Support Services

We provide world-class marketing, sales and operations support to offer guidance and advice as to the best way to market and sell our programs.

Cutting-Edge Curriculum

Our curriculum is designed and delivered by subject matter experts across a range of digital disciplines from across the globe.

Flexible Learning Options

Our learning options ensure you can provide our courses in a way that suits you and your students e.g. classroom, online, or blended.

Flexible Partnership Opportunities

Your students can achieve their Professional Digital Marketing credential by integrating it alongside your existing degree program at an Associate or Professional level, or add to your existing Continuing Education portfolio.

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Partner Spotlight

Find out how we can help partners offer cutting edge digital education to their students.

University Northampton
University of Northampton

It's never fully done and that's one of the main reasons we sought a digital partner…. you can’t just dust down last year's slide deck and carry on ...

East Tennessee State University

The feedback from students has been fantastic, I was really quite ignorant of how much the students would celebrate their certifications...

University Canada West

We've had some really big success stories with our internship students who have already done the certification. We have just topped ...

Boost the value and relevance
of your higher education program

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What are the challenges facing higher education today, particularly in the digital era?

Higher education programs are undergoing significant evolution, especially with the rise of online learning and the importance employers and students put on micro-credentialing. This constant change brings challenges - one of the biggest being staying relevant in the 21st century.

How can partnering with the Digital Marketing Institute (DMI) address these challenges?

Collaborating with DMI enables universities to provide students with an internationally and industry recognised certification , which has been endorsed by global authorities like the American Marketing Association. University partnerships like this further strengthen the value of academic programs and boost students' attractiveness to employers, keeping educational institutions ahead in the competitive landscape.

Can universities integrate more advanced credentialing options into their programs?

Yes, universities can incorporate DMI's Certified Digital Marketing Professional (CDMP) program into existing courses, providing students with additional credentials recognized globally.

What sets DMI apart from others?

DMI is the global standard in accredited digital marketing certifications, with over 300,000 members worldwide and endorsements from industry leaders like Google, Meta, X, and LinkedIn. Our Global Industry Advisory Council as well as our Global Academic Advisory Council ensures curriculum relevance and practicality in today’s time.

How can universities get their course accredited with a DMI Partnership?

Once you get in touch, our team will reach out to schedule an appointment to conduct a consultation. Our accreditation process starts with mapping your existing or new program’s learning outcomes to the DMI’s Certified Digital Marketing Associate, which is a dual-certification with the AMA, and we would then provide feedback on this basis.

How does DMI support universities that are part of the University Partnership Program?

Upon onboarding, our team will assist you with checklists and conduct calls to ensure a smooth transition. Additionally, we offer our Partners an onboarding course encompassing sales, marketing, and operational materials & resources. A designated Account Manager will offer continued support for future partnership growth.

Can colleges avail of the University Partnership Program?

Yes, our University Partner Network has many public colleges and private colleges based in North America, Europe, the Middle East and Asia PAC. You can find the full list on our Partner Network.